Vera Moore, former actress turned entrepreneur is President & CEO
of the highly competitive family owned business, Vera Moore Cosmetics. Established
in 1979, Vera Moore Cosmetics was developed from the guidance of a licensed
esthetician, her husband. VMC maintains the position that women should “clear it
up” vs. “cover it up.” The brand is anchored in the belief that skincare is the focus
coupled with the usage of cosmetics. Thus, our mantra “SKINCARE is the TRUE
foundation.”
Vera has appeared on several soap operas. Her major contract was landing the role
of “Linda Metcalf” as one of the first black actresses in a family on the soap opera
“Another World” NBC for ten years. She immediately realized the void in the market
for quality products for women of color; specifically, a natural looking foundation
that didn’t rub off on your clothes. This gave birth to Vera Moore Cosmetics. Her
journey has led to national recognition on the covers of Black Enterprise Magazine,
Network Journal’s 25 Influential Black Women in Business, Networking Women,
featured in People Magazine, Essence Magazine, the Wall Street Journal, Upscale
Magazine, received the Success Stories Award from Volvo Cars of North America,
has hosted her own half hour radio segment “Skin Deep & Moore on WWRL Radio
and featured in Black Enterprise’s Book Collection “Against All Odds.” Vera holds
many credits for television programs.” Dr. Oz Show, Sandra Bookman, Ch 7, Here N
Now, etc. Her Broadway shows including the Tony Award winning Broadway Musical
“Purlie Victorious, A Teaspoon Ever Four Hours, Jackie Mason, and Scott Joplin’s
Opera Treemonisha with Kathleen Battle.
Vera is an active participant in the community and several organizations. A coveted
motivational speaker participating at the National Minority Business Council
Conference, Small Business Development Centers, the Black Enterprise
Entrepreneurial Conference and the Women’s Power Summit, Essence Festival, etc.
She is a board member of The New York Women’s Chamber of Commerce. As a
passionate advocate for women owned businesses; Vera continues to strive to
knock down barriers that impede their growth by leveling the playing field. In 1982,
Vera broke through the color barrier when her company became the first black-
owned business to set up shop in the 50-year history at the prestigious Green Acres
Mall Valley Stream, Long Island NY.
Vera had the honor to speak at the first Urban Economic Council presented by the
White House Business Council, the White House Council on Women and Girls and
the US Small Business Administration.
Vera’s products are used on stage, screen and television. Emmy award winning
makeup artists, celebrities, news anchor women, and women from all walks of life
solicit Vera’s products.
Vera was featured in WWD and the Wall Street Journal announcing her partnership
with Duane Reade/Walgreens as she continues to expand and strategically position

 

 

2-22-2018 Panel Discussion w. Q&A

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@YOUTHEMPOWERMENTSHOW

09-20-2017 Panel Discussion w. Q&A

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05-12-2017 Panel Discussion w. Q&A

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02-25-2017 Book Signing W. Q&A Panel

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12-3-2016 Book Signing W. Q&A Panel

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11-1-2016 Kids Who Bank Book Launch

CLICK LINK TO SEE SOME PICTURES FROM OUR LAUNCH AND SOME OF THE MEDIA COVERAGE AND SPONSORS WHO MADE IT A SUCCESS.

NOTE TO POTENTIAL SPONSORS / MEDIA

We are interested in having local and national businesses or private sponsors make our events truly a group effort.
Through Keys4Kids 501(c)3 all financial donations will go towards our goal of increasing the financial literacy of our youths.
Please note if you cannot be a financial contributor there are other sponsorship options such as media coverage, items for the raffle, giveaways and the list continues…